Interacting with visitors on your website is probably one of the most challenging, yet most exciting tasks. There are many ways to boost user engagement on your website. However, not every approach gives good results. In this article, ConvertMore explores how you can engage your clients and bring the communication to a level that goes beyond just purchasing products/services.
Factors that affect the user engagement
Every customer has a unique set of needs that a business has to cater to. However, you can categorize those needs into groups by analyzing customer demographics and other shared traits. The idea is to come up with a targeted group of clients that matches specific criteria. When doing this, you should take into consideration:
- social status;
- employment status;
- whether they have children or not;
- their interests;
These are just some of the basic filters that you can use to segment your audiences, and there are many more. Simply speaking, you cannot use the same method to engage a 60-year-old retired banker and a 16-year-old girl still in high school. With that said, you can either try to come up with different strategies for different groups of customers or define a single group to focus on it.
8 ways to boost user engagement on your website
Now that we understand the factors that affect user engagement, let’s see what approaches to use:
- simple navigation;
- improve internal links;
- add more relatable content;
- improve page load speed;
- create content for the customers;
- add a search box;
- create a loyalty program;
- do giveaways;
Let’s see how and why each of these elements may help to boost user engagement on your website.
#1: Make your navigation user-friendly
Having a navigation menu helps users explore your website with more ease. It shouldn’t be complex or have an array of options to choose from. The more options there is the more time a visitor needs to figure out where to go. By keeping it simple and transparent, you will create a higher user experience for customers, saving them time and energy while on your website. Just bear in mind that you must structure and categorize the remaining options in a way that entails all the content on your website.
#2: Build a strong interlinking structure
Internal links are a crucial part of every website. They connect different sections and pages so the visitor can swiftly browse the entire website. For example, let’s look at a typical blog article. If a user is reading about cars, internal links will take the user to other relatable articles on the website. If you add an internal link at the end of a post, the user may decide to visit it and continue reading a different article.
#3: Create content that is relatable
For internal links to function efficiently, you need a lot of relatable content on your website. If a visitor finds a single piece of information and nothing else, they will look for more info on another website. To boost user engagement on your website, you need more relatable content. Take the time to lay it all out in a way where the visitor won’t have a need to visit another website.
#4: Improve page loading speed
Page loading speed is one of the most crucial elements that will keep a customer on your website. If the pages are loading quickly and without glitches, they will be able to browse them quickly. However, slow loading speed may make users impatient. If that issue repeats often, they will just close the page before it loads fully. If you want to engage site visitors and keep your bounce rate low, pages must load at lightning speed.
The best way to improve this section is to go over your images and make sure they are optimized properly. Furthermore, check the programming code, and the scripts you have in the background. If the code structure is not good, that will slow the website’s loading speed.
#5: Tailor your content to the needs of the customers
When creating customer content, have in mind what their interests are. The only real way to boost user engagement on your website is to give them something that has value for them. To return to the car reference from before, no matter how well your automotive website looks like, and how fast it is, if the customer does not care about cars, they will not use your website.
Here is where your targeted group demographics play a crucial role.
#6: Add a search box
Another essential element that can boost user engagement on your website is a search box. Imagine visiting a website with hundreds of articles about a niche you are interested in. You are looking for a specific topic, but there is no search box. Let’s say you spend 5, 10, even 15 minutes browsing through pages of information. After some time, you will get bored, and look for the information on another website.
A search box will help your users navigate the website easier.
#7: Create a loyalty program
A loyalty program is a very useful strategy that will keep your customers engaged, not only on your website but in the entire brand. This is a way to reward your most loyal clients and offer them special packages and promotions. Use the website to explain in detail how the program functions. Furthermore, if you add user accounts as a way to induct the users into the loyalty program, they will be more engaged.
#8: Giveaways and rewards
The best way to keep user attention is to offer giveaways and rewards for their engagement. This does not have necessarily to be connected with the loyalty program, but simply for the website engagement. Giveaways are usually offered when customers follow a podcast, use social media, or do a product-oriented competition. It is the most efficient way to engage them and make them be more active on the website.
Start forming stronger bonds with site visitors today
When it comes to the ways to boost user engagement on your website, this is a list that you should use as a starting point. As you move along, you can continue to research other strategies and approaches and see what works best for you. Nevertheless, remember one key piece of information – as long as you focus on keeping your customers happy and giving them what they need, you won’t have to worry about customer engagement. For any additional information you need, contact ConvertMore and consult with us!
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