There are almost 2 billion sites on the internet at this time. So, people often get discouraged when they try to create a new successful website. However, you should be aware that not all of these are active. And the ones that are aren’t all targeting the same audience as you are. Therefore, there’s enough space for everyone online. You just need to find people that will like what you do. And to help you with that, we decided to list some of the best ways to drive traffic to your website.
By following these, you’ll improve your search rankings, your sales, and you’ll boost user engagement on your website. Of course, nothing can give you a million visitors instantly. But with proper tactics, you can achieve what you thought was out of your reach.
1. Use social media
Social media is a powerful tool for website marketing. You can easily increase the general website traffic or promote the new landing page utilizing these. The only thing you need to do is ask your social media followers to visit your site.
However, there are tactics here to get the best results. Firstly, you have to use an image. For instance, if you’re launching a new product, share a picture of it with the description. And in the description, post a link to your website where your customers can purchase the product.
And that’s not the end of it. You can also promote your blog, post-sales, pre-sales on social media. Moreover, it’s recommended to do so.
2. Advertise on multiple channels
In the world of SEO, organing search results equals rank. However, that doesn’t mean that the advertising is outdated. On the contrary, it’s still a very effective strategy. Your results will be the first on the search list, and that will result in lots of clicks.
Advertising lets you get to the customers you didn’t reach already. And there are many ways you can utilize it. You can invest in ads that appear on other websites, video ads on YouTube, or on social media. As a matter of fact, Facebook has a great ads system that really works. So, be sure to check it out.
Before you dive into it, however, make sure to set a budget and a strategy. It can get expensive pretty quickly, and without a tactic, you won’t see the results you’re after.
3. Focus on blog and product titles
The headline is what makes people click on your website. The title of your blog post is the first thing people see. So, it’s important to choose them wisely. If you do everything by the book, you’ll be able to engage and retain existing customers in addition to getting new ones.
Unfortunately, there’s no secret formula for writing a perfect headline. What you should do is write several ones, and then choose the one that you think grabs the most attention. Also, make sure that your titles are keyword-rich. You don’t want to repeat yourself. You want to aim for keywords that have low competition and low difficulty.
4. Use long-tail keywords
There are single-word keywords that still rank. However, using long-tail keywords is one of the best ways to drive traffic to your website. Therefore, instead of using a single word to describe something, include a phrase or a sentence.
There are a couple of big reasons why this type of keyword works better.
- Long-tail keywords get lower competition and great traffic.
- Most users search for phrases or sentences.
People are using voice search more and more. So, today, you’re much more likely to grow your website if you’re using longer headlines.
5. Mix your content
The world we live in is changing fast. And because of that, people are always searching for new and different things. This means that your site can benefit from having all kinds of content on it. Build relationships with your customers through long guides, and spark their imagination with short posts and videos.
There are a few more reasons why this works so well. You’ll also be attracting different kinds of website visitors. Some people like to educate themselves, and others just want to buy something straight away. Offer them the best of both worlds, and your conversion rate will increase.
6. Have good on-page SEO
On-page SEO includes everything you do on your website to rank well on Google search. To make it as good as possible, use high-ranking keywords and invest in your web design. Your site should load fast and effortlessly. However, it still should look sleek and modern.
Additionally, don’t forget about the meta titles, descriptions, and meta tags. Write an alt text for each picture and use both internal and external linking.
7. Write guest blog posts
You can improve your rank on Google by supplying other blogs with excellent content. Write for blogs that aren’t your competitors but are relevant to your niche. In the article, link back to your website. This tells Google that you’re an influential website, and they’ll rank you higher.
You can also open up your blog for guest posts. Thanks to external links, Google will better understand what your niche is all about, and your site will be listed among other similar websites.
8. Link internally
In addition to linking to other sites, you should also include your own links in your content. For example, if we want to explain to people how they can convert their website visits into calls, what’s a better way to do it than linking to Convert More?
So, make sure to link to your services in your blog posts. This action will generate more traffic, and Google will see that the same user was on a few different pages on your site. And that’s always a good sign for them.
9. Outsource what you can’t do on your own
You can’t be an expert in every field. No one expects you to be. Maybe writing isn’t your thing, or you don’t want to deal with the SEO. In these cases, the best thing you can do is outsource.
Find a company that specializes in what you need, and work with them. You’ll be saving not only time but possibly money. If you try to fix the loading speeds of your site by yourself, it can turn into a disaster if you don’t know what you’re doing. And the same goes for choosing the audience for your marketing campaign. That’s why sometimes, outsourcing is one of the best ways to drive traffic to your website.
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