It seems that some type of a sterile and corporative feel has been dominating the markets for decades. Even though product offers did actually vary, the traditional marketing models were all looking alike. With each company striving to launch their offers in pretty much similar, generic ways. And customers had not much of a choice among the ocean of almost like cloned options. In essence, sometimes it was hard to distinguish genuine from others. Fortunately, the situation is not the same anymore. We are witnessing the many digital revolutions, with personalization as one of the leading. And for many businesses today, it starts with websites. Today, when you want to make yourself known to the world and attract more customers, you have to provide a personalized experience to your visitors. With so many benefits of website personalization, it’s now easier to get in touch and stay connected to your customers.
Website personalization – the essential benefits
Creating a custom, more personalized, experience for your website visitors shouldn’t be too hard. While it does require effort and time to research, the results are making it worthwhile. However, the biggest challenge of website personalization lies in data collection. You need insight into customers’ needs, wishes, and preferences to tailor the most effective offers. Fortunately, tools like the ConvertMore lead calling software can help you with it. You can deliver the right service and answers to the right customers at the right time. At the same time, it helps you gather the necessary information about your audience.
Rather than creating a universal experience for all your customers, visitors are provided with more unique opportunities to connect with you. After all, potential customers are more likely to engage with companies that provide genuine experiences at all stages of the purchasing process. In general, there are numerous benefits of website personalization, but here are seven of the most essential you will need to improve your business operations:
- Website personalization helps you understand your customers
- Personalization increases the engagement
- Improves your customers’ loyalty
- Makes your CTA more efficient
- Provides more relevant product recommendations
- Allows you to create high converting landing pages
- Website personalization helps with the lead nurturing process
1. Website personalization helps you understand your customers
As we said, to give a better and more personalized experience, you have to understand your customers first. With enough information about each website visitor, you will be able to utilize all your marketing funnels effectively. CTA can be a great example of this. Once you gather enough data about your visitor, you can modify your CTA to give your potential customers a sense of connection. Or, to give them a more specific offer according to their preferences.
Better yet, clicking on particular elements and making certain choices on your website gives you additional information about what might work in the future. Or, what can be changed dynamically while your visitors are still on your pages. Another good example of website personalization benefits is being able to create different offers based on the location of your visitors.
2. Personalization increases the engagement
Serving the relevant content to the right visitor increases the engagement on your website. If someone is interested in a particular product, you can easily provide a visitor with content related to that product. This will increase the time they spend on your pages and help them discover what you can do for them better.
If you are wondering about how to reduce bounce rate, a personalized experience is not to be neglected. From the first contact and throughout the entire session, it’s important to give your visitors a reason to explore your website in detail. Furthermore, by tracking the visitors’ behavior, you will be able to give them tailored offers the next time they visit your website.
3. Improves your customers’ loyalty
Don’t forget that every customer wants fair treatment and that includes your website visitors as well. However, with website personalization, you are going one step further in the right direction. When you treat your customers well, when they feel welcome, and when you acknowledge them as individuals, they are more likely to stick around. Personalization of your website in combination with loyalty programs can skillfully and significantly increase the number of regular and satisfied customers.
4. Makes your CTA more efficient
A call-to-action (CTA) is an effective way to guide your customers further down the sales process. It motivates them to take action, helps them find the right offer, even makes the navigation throughout the website easier. So, it’s only logical that the same CTA will be more efficient if it’s personalized. Same as with content, it has to be backed up with appropriate data if you want it to be successful. If done the right way, its effectiveness will triple, compared to generic CTAs. This makes the personalization of a website a sure way to boost web lead conversions and improve a variety of elements on your pages.
5. Provides more relevant product recommendations
With the data you have been collecting, website personalization will allow you to provide better product recommendations to your visitors and customers. Let’s say an eCommerce site is selling a variety of products and ship them to their customers. Information you have about what the visitors see, and customers buy, will help you give up-to-date and more relevant recommendations. You will also have shipping information stored, so your customer doesn’t have to type everything from the start next time.
6. Allows you to create high converting landing pages
It goes without saying that landing pages play a rather important role in digital marketing. But, you can improve them further by personalizing them for your website visitors. It will even send clear signs you care and value your customers. In general, more than half of general buyers are welcoming the personalized product recommendations on landing pages.
7. Website personalization helps with the lead nurturing process
Being that personalization is an essential part of the lead nurturing process, this includes website personalization as well. Don’t forget that your potential customers are not all ready to make a decision right away. They need motivation, certainty, and will to pass through the entire purchasing process. This is why in general you need to continue the relationship efforts at all stages of the customer journey. Not only personalization will help you identify the right approaches, but it will also help you classify your website visitors better. Whether it’s answering their questions or sending them carefully tailored follow-up emails, it’s important to meet their needs.
Website personalization was once a difficult and demanding process, but not anymore. Today, with all the data collection methods available, and tools to make it happen, creating a personalized user experience is easier than ever. From ads to emails, CTA to landing pages, you can ensure your customers and visitors never have a generic experience again.
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