When you think of a landing page, what is the first thing that springs into your mind? Something like your company homepage or service sales page, right? Well, you’re not wrong. However, a landing page can be just about anything. The thing that determines it as a landing page is its purpose. And that is to steer people towards taking any form of action. Whether that will be a sale, subscription, or future contact – it doesn’t matter. But, how can you put that action in there? It isn’t an easy thing to do, but with some work, it is possible. And ConvertMore wants to help you get there. So, we prepared a few tips for creating high-conversion landing pages to share with you.
What is a landing page?
Most people think that a good landing page is all about appearances. And don’t get us wrong, looks certainly help. However, it’s rather judged by its conversion rate. So, how do you boost it? You can use some of the best conversion rate optimization software out there. That is a step in the right direction. But there’s more to it.
You need to go a step further and do everything you can to customize the page. It should meet the needs of your audience and the CTA that it’s for. So, you need to keep an open mind and have a clear vision about what you want to achieve. Arming yourself with a lot of flexibility and creativity won’t hurt either.
As you can see, things aren’t as simple as they might seem. But, some things that can make it easier. And we know everything about them. So, here’s a guide that will help you get where you want to be.
Creating a good landing page
Before you even start working on your landing page, you must know what you want to accomplish. Your work won’t be the same if you want to grow your email list and promote a new product. So, determine your goal, and then think about what your message will be. It should make it clear how your product solves someone’s problem.
After that, you need to start thinking about keywords. Do the research and find out what people type in when they want to find a solution for the problem that you can help them solve.
When you have your goal, message, and keywords all figured out – you can focus on creating a landing page. Here are some tips for creating high-conversion landing pages that will help you, no matter which way you want to go.
Write an amazing headline
A headline is what will compel a visitor to come and stay on your page. It’s where everything begins, so it must be good. There are no shortcuts you can take here. Here are the things you should aim for your headline to accomplish.
- Grab the user’s attention
- Tell what the product or service is all about
- It should be short – no longer than 10 to 20 words
So, in essence, your headline should bring the reader to your website, and then tell them why they’re here. They need to understand what you offer from it. This isn’t an easy thing to get, but it’s vital for a successful landing page. So, take all the time you need to make one.
Make your subheadings persuasive
The headline is there to make the visitors look, and the subheadline should make them stay. If they work together, these two can convert visitors to leads without much hustle.
One of the main things you want to pay attention to is to position your subhead directly underneath the main headline. Feel free to go a bit more into depth and detail with it. And as we already mentioned, put an element or two of persuasiveness in there.
Remember that there’s no specific formula that you need to follow here. You can arrange it however you like, as long as it gets the job done.
Add visual appeal through images and other design elements
If you want to create a landing page that works, you can’t go without pictures. The human brain processes images 60,000 times faster than text. They’re the first things that will get to them, so it’s clear why you need them.
When choosing what to put there, make sure they’re large and relevant to your product. If you’re selling a service, it should explain what you offer best a picture can. Keep the focus on high quality, and you won’t have any problems with it.
Offer an explanation
You need to make sure that your landing page clearly explains what you offer. If your potential customers don’t understand what your product or service is all about, they’ll leave your site. So, a straightforward explanation is something you must have.
Now, there are a couple of ways you can go with your explanation. You can choose to integrate it with the headline or think of it as a separate element. Whichever path you decide to follow, keep in mind the goal your page needs to fulfill.
If you still don’t have an idea of how it should look, you can visit the landing page of the ConvertMore call-back widget for WordPress. Here, everything is done by the book, so it’s a perfect example.
We, humans, are impulsive creatures. We make purchases lead by our hearts and emotions. So, if you can manage to evoke some emotions in people who visit your landing page, you’re on a good path to make them convert.
There are two feelings you need to focus on. And these are pain and pleasure. We know, it feels a bit weird. But it works. Let us explain.
The trick here is to try to illustrate the pain point your reader might be experiencing. So we’re not talking about physical pain unless your product has something to do with it. Then, explain how what you’re selling can make that pain go away.
And then, there’s the feeling of pleasure. After you hit your readers with pain, make a relief with pleasure. This will motivate them to pursue your product in exchange for that feeling you promised them. The more you experiment, the more interesting things you can come up with. So, don’t be afraid to try it.
If you follow all the tips for creating high-conversion landing pages we gave you today, you can make your dreams a reality. You’ll end up with a place where customers click, people buy, and you earn revenue. And isn’t that what you want in the first place?
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