If you own an eCommerce store, you already know that traffic is everything. That being said, you’ll need the right marketing strategy to drive traffic to your eCommerce store. However, by doing so, you will not only increase traffic to your store, but you will also increase your profit significantly. If you are unsure how to do this, don’t worry. We are here to talk about the 6 eCommerce marketing strategies that boost sales.
1. Make it simple for your consumers to get what they want
Before you can do anything else to boost sales on your eCommerce store, you must make it appealing and easy to navigate. Customers will leave, and your shop will have a high bounce rate if you don’t design it well. No matter how good your marketing strategy is, if you don’t know how to reduce bounce rate on your website, you will not be able to make a profit. A bad design means that your store lacks a clear value proposition, has a difficult-to-read typeface, or is hard to navigate. If your store has any of these issues, it may seem illegitimate and untrustworthy.
However, even if you’ve improved the measurements listed above, you may still be committing a few design errors. You need to have all the items on your store page segmented correctly. If you have too many items on one page, it may overwhelm your potential customer. Furthermore, you should aim to have the right balance of images and text on every page. These are only a handful of the numerous factors to consider. If your theme isn’t converting customers well enough, you may want to consider exploring specific ways to boost web lead conversions. This way you will bring much more traffic and make a lot more profit.
2. Increase the number of your email subscribers
Email marketing is one of the most cost-effective platforms for increasing revenue and earning returns. According to the most recent statistics, 87 per cent of marketers utilize email marketing to create leads. This is one of the most tried and tested eCommerce marketing strategies that boost sales. If you have never done this, now is the time to do it. To begin with email marketing, you should start with creating a newsletter. This way you will have something to send to your potential clients. Create content for this newsletter. It doesn’t much matter what the content of it is. You can advertise some of the products your sell or you can talk about upcoming deals. If you do this, you are much more likely to capture the interest of people and over time turn them into paying customers.
3. Invest in mobile eCommerce marketing strategies that boost sales
You have been missing out on a large portion of potential sales if you have only focused your efforts on desktop users. The majority of people nowadays shop on their mobile devices. In fact, many people will abandon a store page if it is not designed with a phone format in mind. If you want to maximize your profits, you need to make a mobile-friendly store page.
If you are unsure of how to go about this, don’t worry. It’s not difficult. The only thing you need is time, but it will be a worthwhile investment. These days, you can implement all the widgets you want on a mobile version of your store, so you won’t have to compromise on your store’s functionality between the two versions. For, you can use ConvertMore lead calling software on both versions and it will help your store a lot.
4. Focus on your eCommerce SEO strategy
eCommerce SEO is the process of optimizing an online shop for search engines. The aim is to have your product pages appear in the top ten results on search engines such as Google. This increases the number of organic visitors to your website. The main ways in which you can boost the SEO for your eCommerce store are:
- Keyword research and the use of keywords in page URLs, product descriptions, and Newsletters.
- Creating an excellent user experience and optimizing your website structure.
- Obtaining backlinks from other credible websites.
If you do this correctly, whenever someone searches for a product you sell, you are more likely to appear on Google than your competition. The best thing about SEO is that it’s free. In fact, the only thing you need to do is pay attention to the SEO boosting methods that we mentioned earlier.
5. Use Google shopping ads to promote your online store
Google shopping ads are developed exclusively for online store owners to advertise their items in Search, YouTube, Images, and other relevant locations where your customers are present. The benefit of employing these sorts of advertisements is that they generate more quality leads, boost ROI, and have a wider reach. Creating a relevant and well-structured product stream is the best method to use shopping advertisements. As one of the most crucial components of your product feed, make sure you optimize the product names. With this form of ad, you have the ability to decide which devices your advertising appears on.
6. Create a consumer-friendly Instagram and Facebook store
And the last of the six eCommerce marketing strategies that boost sales is branching out to other social media storefronts. Many eCommerce shops just build an Instagram and Facebook presence and leave it at that. And that is a faulted approach. It’s so simple to develop collections and manage your business across several platforms. Therefore, there is no reason not to do it. If you have a limited budget, you may simply make shoppable articles with product tags and a simple checkout procedure. If you have a larger budget, you can use Facebook advertising to promote your eCommerce site.
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