Are you looking for ways for boosting your inbound leads? Well, search no more because we’ve prepared answers for you in this article. We’ll let you know what is the difference between inbound and outbound leads and how to make the most of your marketing campaigns. Hopefully, we’ll inspire you to think of simple ways to convert visitors to leads. Now let us begin!
Inbound vs outbound leads
Both outbound and inbound lead generation are very important marketing strategies. However, up until recently, most companies were focused on generating outbound leads meaning that most of them relied on adverts, emails, and cold calls. As that didn’t work out as well as everyone hoped, most businesses switched their focus on generating inbound leads.
But before we reveal ways to help you boost your inbound leads, it’s important to understand what inbound leads actually are. Generating inbound leads basically means creating content and campaigns that attract website visitors and convert them into leads. If you make sure to make your brand more discoverable online, in search engine results, and on social media platforms and if you provide them with quality content, you will no longer have to research how to increase user engagement. This alone will be enough to engage visitors in an information exchange!
Inbound leads are great as they allow your visitors to control the time and place (communication channel) to start exchanging information. They also reserve the right to decide whether they want to do it or not. Therefore, by publishing quality and reputable content, you’ll not only earn attention but also build trust and establish relationships with your potential customers.
Ways for boosting your inbound leads
Now that you understand what inbound leads are crucial for your business’s success, it’s time for us to show you how to boost them. After all, every business owner’s main goal is to attract customers that will stay loyal to their brand for a long time. So here are our three simple ways for boosting your inbound leads:
#1 Target exactly the right leads
Have in mind that the right leads can only be naturally drawn to your business. This means you have to make an effort to make your product or services more visible. After all, if you’re nowhere to be found on Google, Yahoo or Bing, it’s almost as if your business doesn’t exist. Therefore, to ensure the right leads come to your website landing pages, make sure to target the right keywords.
We might have confused you but it’s all actually quite simple. Namely, you’ll target your ideal leads by answering the kinds of questions they are most likely to be searching on Google. You should use keyword research to determine the precise phrase that’s popular for search engines and use it to create quality and easy-to-find free content around it. This way, you’ll ensure to attract your ideal lead or else known as the “buyer persona“.
However, don’t simply think you know your customers well enough to be able to think of keywords on your own. Instead, make sure to do some research and find out which key phrases will be the most discoverable to the leads you’re trying to target. There are also apps that can help you with this part, too.
#2 Attract leads with the right content
Once potential leads search your key phrase, they’ll discover your great content offer. They’ll also be directed to your landing page which contains a call-to-action (CTA). Basically, they’ll be presented with a choice between filling out the form submission in exchange for your offer or simply leaving your landing page. If you’ve done your job in the right way, you’ll be giving the visitor exactly what they’re looking for while also making it easy to consume.
But what type of content can help you convert leads? Here are some of the characteristics of content that converts:
- It’s free and comes with no strings attached.
- Your leads would pay for it because it’s valuable to them.
- It’s thorough and provides a full exploration of the topic or question.
- It doesn’t actively sell anything as this is not the right time for a hard sell but to attract leads to your goods or services.
To encourage most submissions, make sure to keep your form as simple as possible. Nothing can put off people like a form that takes ages to fill out. So make sure to keep the form simple with a spot for email and potentially one or two additional ones. Hopefully, your potential leads will recognize what they’re looking for in your company, decide to submit the form and become an actual lead.
#3 Nurture your leads
If you thought your job is done after getting your leads’ email addresses, you’re terribly wrong. The last thing you want to do is to get the lead colder by failing to follow up. Nurturing leads might be even more important than creating one in the first place.
There are many ways to approach lead nurturing. For instance, you can listen to your social media channels and respond where needed. You can also make an effort to create personalized content based on your leads’ past behaviors. Or, you can even implement dynamic content on your website. On the other hand, you can go for one of the competition-driven methods such as paying for retargeting ads.
Therefore, if you make sure to carefully define and develop relevant and quality content for each stage of your leads’ journey, you’ll ensure to have a happy and loyal customer at the end.
The bottom line
We hope our guide for boosting your inbound leads helped you achieve your goal and attract many new clients to your business. However, you shouldn’t stop here as there will always be new ways to improve your marketing strategies and thus generate more leads. Investing in features such as a callback widget for WordPress will help you do just that.
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