You might be of two minds about how useful it can be to research and understand your target audiences. Or you might simply not be aware of the best way to go about collecting relevant data. However, it is crucial for your business to figure these questions out. After all, knowing who your customers are and what they expect from your services/products is essential in increasing your ability to convert. For that purpose, we have prepared a guide for understanding your audience before targeting them.
Some of the things to pay attention to are
Understanding your audience will go a long way to boost web lead conversions. However, in order to be able to pursue what you need from all your data gathering, you need to know exactly what you are looking for first. Here is the information you want to get about your customers:
- Level of education
- Purchasing power
- Purchasing habits
Now, as is apparent, this will allow you to form a full picture of your customers. You would naturally have started out your business with a target audience in mind. However, as you grow and continue to do your work, you might notice that your products or services are more attractive to a different audience instead. If you continue to just pander to an imaginary, ideal audience, you’ll actually alienate your customer base. This is why data collection that reveals who your customers actually are is important.
The first option to make understanding your audience easier is offering surveys! It is decisively the most forthcoming way to collect data since you do it openly and with the full consent of your customers. The advantage of surveys is being able to fully customize what you are asking your customers. You will be able to ask for details about their satisfaction with your services and any wishes they have about potential products and services.
Of course, the disadvantage is the fact that your customers can simply choose not to do the survey. And, realistically, this will be the case with most. You would need to offer some incentive, such as a discount voucher or similar, to encourage them to provide you with the data you need.
Make use of social media
Another, more subtle way of getting the data you need to understand your audience is through social media. If you are already running a social media page for your marketing purposes, then it is easy to use it for this as well. All you need to do is interact with your customers more over it. Post questions about your products or services. Encourage people to share their experiences with your business. Even outright ask about some of their information, such as for example, the age of your customers, and the admittance to being curious about it. A lot of information is also clearly accessible on people’s profiles, and you can just visit to view it once they’ve commented on some of your posts.
Pay attention to your reviews
Reviews are a font of useful info for understanding your audience. Customers go out of their way to reveal their opinion about your business. Naturally, this will also reveal their own preferences, way of thinking, and plenty of information about their purchasing habits and purchasing power. The best part is, gathering reviews often requires no solicitation on your part.
A business will gather reviews organically as long as it runs and offers a suitable platform for the reviews to be posted. Most often, this is either your Google My Business page or the comments and reviews section of your website. At any rate, you should definitely never ignore the reviews you receive. Even if they are negative, there is still lots to learn.
Use Google Analytics extensively
Google Analytics is an absolutely precious aid in understanding your audience. The software packs all its information into easily digestible graphs. Its data collection also covers an extremely extensive spread. It even offers data such as location, age, gender, and similar. The reliability of the info, while not absolute, is still somewhat guaranteed because it is collected directly by Google. The best part is the fact that it is absolutely free! And paired with ConvertMore lead calling software, it can produce even more astonishing results. Not to mention the fact that it requires no effort on your part, since it is intrinsically tied to your website. All you need to do is kick back and collect data from all the customers who visit your site.
Make proper use of your gathered data
If you want to efficiently work towards building your personal brand, then the best way to make use of your gathered data is by building customer persona profiles. They are like little files on your customers, which contain all of their previously collected data. You can use these personas to then craft products, services, and even website content that would be appealing to the largest majority of your customers. And do not discount the importance of website content! While products and services will directly increase your revenue, your content will do so indirectly. It will draw more people to your website and keep them coming back. This will offer you ample opportunity to turn visitors into customers!
How understanding your audience affects you
After going through all the efforts of understanding your audience, you might wonder: is it worth it? After all, you can operate your business with just a general idea of who you want as your customers. However, remember this: any increase in efficiency, any marginal increase in appeal, or even success in your attempts to learn how to reduce bounce rate, all come back and compound on each other to increase the profitability and success of your business. The larger and more successful your business grows, the more important such incremental increases become!
Now that you have gone through our guide to understanding your audience before targeting them, you should be able to do so easily and efficiently. And, once you have all the data you need, you can best craft appealing and interesting marketing schemes for your future customers!
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