How does exit popup software help your business grow

Picture this: You’re casually browsing your favorite website, engrossed in an article, or maybe hunting for the perfect pair of sneakers. You’re in your internet comfort zone when suddenly it happens – that dreaded, relentless popup appears out of nowhere. You click the tiny ‘X’ in the corner, only to have it leap back at you. We’ve all been there, haven’t we? Popups are likely among the most infamous digital practices today. Their reputation as annoying, intrusive, and otherwise harmful to user experience. Yet, they continue to see use; a dedicated software market surrounds them because they augment business. There are many reasons for this dichotomy and many types of popups to distinguish among. We at ConvertMore understand this subject intimately. Thus, we will use this article to focus on exit popups and exit popup software, discussing their many merits.

What are exit popups?

First and foremost, let us define exit popups, or “exit intent” popups. Unlike other popup types, exit popups focus on addressing users’ exit intent, as the name suggests. To do so, exit popup software tracks users’ mouse movements while on a page. When the cursor moves above the upper page boundary and toward the tab bar, it assumes exit intent. Thus, it triggers a popup window that attempts to court the user into staying or taking a desirable action. In essence, exit popups try to effectively minimize bounce rates by doing so.

A green exit sign over a black background.
Exit popups specifically target your visitors’ exit intent.

Finally, exit-intent technology is far from novel nowadays. It was invented and patented by Ryan Urban, the CEO and co-founder of BounceX, in 2012 – almost a decade ago.

Why are popups viewed negatively?

Popups have earned their bad reputation for several reasons, and it’s time to clear the air. First and foremost, they’re often seen as intrusive interruptions to the online experience, disrupting the flow of content we’re trying to enjoy. However, it’s essential to realize that not all popups are created equal.

Exit popups, for example, can be strategically timed to appear when you’re about to leave a webpage, offering relevant content or deals that you might have otherwise missed. Secondly, the sheer volume of irrelevant and spammy popups that have plagued the internet has given rise to frustration.

But we’re here to tell you that not all popups are out to waste your time. When used responsibly and thoughtfully, popups have numerous benefits. They can actually enhance the user experience by providing valuable information, exclusive offers, or opportunities to stay engaged with a website.

How do we create a positive user experience?

To reverse the negative image surrounding popups, it’s crucial to consider the user’s perspective and make them as unobtrusive and user-friendly as possible. One effective approach is to employ polite and considerate language in your popup messages. Instead of a forceful “Sign up now!” message, a more gentle “Join our community for exclusive offers” can be far less jarring.

Equally important is the choice of colors – soft, harmonious tones that blend with a website’s design can make the popup feel less aggressive. Furthermore, ensuring that the popup is easily dismissible with a clear and prominent close button gives users the control they desire. Incorporating these elements can help you transform popups into a tool that enhances the user experience.

Does exit popup software support business growth?

Having defined exit popups and exit popup software, the crucial question that follows is whether it helps businesses grow. The answer is a resounding “yes”, and the data speaks for itself. SumoMe reports a few interesting popup statistics:

  • Average-performing popups yield a 3.1% conversion rate
  • The top 10% of popups have an average conversion rate of 9.3%
  • The best-performing popups boast a massive 50.2% conversion rate
A graph showing data of exit popup software usage
Exit popup software can help businesses grow, according to multiple studies.

Thus, we can safely conclude that popups are indeed lucrative. However, as highlighted above, not all popups perform the same. There are many factors to consider, from their copy and style to their function and timing. As such, you will need to address all of these points in accordance with your industry and business goals.

Ways to use exit popup software effectively

This is, understandably, a huge undertaking that not all businesses can afford to tackle manually. Much like with marketing and sales automation, this is where technology offers invaluable assistance. Exit popup software provides an opportunity to use different popup types effectively, with goals ranging from customer engagement and retention to lead generation and sales. To explore this subject in more depth, consider 5 exit popup types you may utilize:

#1 Information collection

Perhaps most importantly for lead generation, customer information is crucial for any marketing campaign. With customer insights in hand, marketing teams can personalize ad copy, retarget ads, qualify leads, and more.

For the purposes of information collection, exit popups can simply be present on the opt-in form. The exact copy can and will, differ, but the purpose will always be to ask for the visitor’s email. Should users subscribe to your newsletter, you may personalize future interactions using their information. Finally, such software as Customer Relationship Management (CRM) can also make excellent use of such information, enhancing outreach further.

#2 Promotions and offers; inciting urgency

Similarly, exit popups can allure visitors by offering special promotions and discounts. This common practice works autonomously, as in the aforementioned examples. However, augmenting such popups with countdown timers can work wonders toward inciting urgency and thus enhancing effectiveness.

Indeed, Sleeknote found that popups with countdown timers outperformed ones without timers by almost 113%. That benefit cannot be overstated; urgency definitively works, especially for impulsive purchases. You may thus present time-sensitive offers, seasonal promotions, on-page giveaways, discounts, or any other limited proposals. Such exit popups can help grow your email list, drive more conversions, or otherwise aid in achieving your desired outcomes.

#3 Contact offers

In a similar fashion to live chat, contact offers also help drive conversions. Customers value their time and will thus leave sites that don’t immediately offer perceived value. Thus, in tandem with call marketing automation, you may use exit popups to offer direct communication channels.

A man in a suit pointing to contact icons.
Contact offers encourage visitors to get in touch when it’s most convenient for them.

Such popups will typically offer the option to schedule a call with the business through forms that ask for users’:

  • Phone number
  • Full name
  • Email address
  • Preferred call date and time

Such exit popups explicitly address bouncing visitors, offering personal communication with a live agent to address their intent to visit. This practice helps denote professionalism, assuring the visitor that their need can be met if the landing page does not.

#4 Discouraging cart abandonment

Leads and contact aside, shopping cart abandonment is another prevalent concern that impacts final sales. It typically concerns eCommerce businesses, where the phenomenon is common.

To discourage cart abandonment, exit popups can simply provide reminders that users still have items in their carts. For increased effectiveness, such reminders can do the following among others:

  • Remind users of such perks as free shipping
  • Offer discount coupons
  • Offer to save their cart contents for a later date

Such elements employ the conceptual basis of other popup types, offering more value, pronouncing perks, and inciting urgency. What’s more, offers like saving one’s cart contents also ask for users’ emails to do so, growing your lists. Thus, combined with an enticing visual, such exit popups can also help drive sales and business growth.

#5 Social media CTAs

Finally, social media Calls to Action (CTAs) are another way exit popup software can help enhance marketing outreach and effectiveness.

Social media app icons on a smartphone screen.
Social media CTAs can enhance your social media campaigns.

Such exit popups offer an easier way for visitors to sign up for newsletters by using their social media profiles instead of emails. Conversely, they may ask visitors to follow you on social media, growing your audience base. Notably, doing so can undeniably enhance your social media marketing efforts, as a large audience will serve as social proof.

The importance of optimizing popups for mobile devices

In today’s digital landscape, the significance of optimizing websites for mobile devices cannot be overstated. With a growing number of users accessing websites and online content via their smartphones, it’s crucial to acknowledge that intrusive popups can dramatically impact the mobile experience.

Popups, when not optimized for smaller screens, can easily overshadow the content and hinder the user’s interaction with the site. Therefore, it’s not just a matter of making popups less intrusive but also ensuring they are responsive and seamlessly integrated into the mobile user experience. In this era of mobile dominance, it’s imperative to balance engaging users and respecting their screen real estate.

Embrace the benefits of exit popup software

To summarize, exit popups are demonstrably effective. Their potential negative effect on UX is negligent, while their potential benefits are vast. Applications abound, from growing your email list to lowering effective bounce rates and enhancing your social media presence. What’s more, exit popup software can help you explore these practices efficiently and easily.

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