Your company’s website is one of the most powerful tools in your digital arsenal. When it comes to attracting leads and converting them into customers, a quality website is invaluable. In today’s world, many people prefer online communication and shopping. What’s more, they expect the process to be simple, efficient, and engaging. For that reason, having a website is simply not enough. It’s an excellent first step, but if you want to stay on top of the competitive market, you need to take it further. That means you should focus on making your website as functional and appealing as possible. Luckily, there are many ways for you to achieve exactly this – from implementing lead engagement software to creating relevant content, developing enticing marketing campaigns, etc. With that in mind, we’ve decided to explore different ways to increase user engagement on your website!
Factors that affect the user engagement
Every customer has a unique set of needs that a business has to cater to. However, you can categorize those needs into groups by analyzing customer demographics and other shared traits. The idea is to come up with a targeted group of clients that matches specific criteria. When doing this, you should take into consideration:
- social status;
- employment status;
- whether they have children or not;
- their interests;
These are just some of the basic filters that you can use to segment your audiences, and there are many more. Simply speaking, you cannot use the same method to engage a 60-year-old retired banker and a 16-year-old girl still in high school. With that said, you can either try to come up with different strategies for different groups of customers or define a single group to focus on it.
Ten effective ways to increase website user engagement
The ability to constantly engage with site visitors can easily determine the long-term success of your business. Whether you are focused on starting communication with new customers or engaging and retaining existing customers, these six tactics can prove beneficial to your online presence:
#1: Decrease the page loading time
Page loading speed is one of the most crucial elements that will keep a customer on your website. If the pages are loading quickly and without glitches, they will be able to browse them quickly. However, slow loading speed may make users impatient. If that issue repeats often, they will just close the page before it loads fully. If you want to engage site visitors and keep your bounce rate low, pages must load at lightning speed.
First things first, you need to grab the user’s attention as fast as possible. Once they get interested in your brand, you want to maintain that interest. However, if loading the website page takes a long time, users are more likely to simply move on. And we’re not talking about a minute or half a minute! We’re talking seconds here. People take availability for granted and there’s often an overwhelming number of options to choose from. Scrolling to the next option is only too easy. Therefore, if you want to stay competitive, you want to keep your page loading time under 2.5 seconds.
The best way to improve this section is to go over your images and make sure they are optimized properly. Furthermore, check the programming code, and the scripts you have in the background. If the code structure is not good, that will slow the website’s loading speed.
#2: Establish a strong internal linking structure
Internal links are a crucial part of every website. They connect different sections and pages so the visitor can swiftly browse the entire website. For example, let’s look at a typical blog article. If a user is reading about cars, internal links will take the user to other relatable articles on the website. If you add an internal link at the end of a post, the user may decide to visit it and continue reading a different article.
The internal linking structure serves several essential purposes. Firstly, it enables your users to navigate through your website with ease and get to the relevant content that interests them. Secondly, it boosts your website’s SEO ranking. If you want to know how to lower website bounce rates and engage users, internal linking is the way to go. Additionally, a good structure will also generate more page views and visitors are likely to spend more time browsing what you have to offer. But for internal linking to be this efficient, you need to pay attention to a few key points:
- Use a descriptive anchor text
- Make sure that your links are relevant and specific
- Use the links that lead to somewhere new instead of to somewhere users can easily get from the main page.
#3: Make your navigation user-friendly
In addition to internal linking, there are other ways to make your website more accessible to users. For starters, simplify and organize your website navigation. That way users will find what they want with ease and without hassle.
Having a navigation menu helps users explore your website with more ease. It shouldn’t be complex or have an array of options to choose from. The more options there is the more time a visitor needs to figure out where to go. By keeping it simple and transparent, you will create a higher user experience for customers, saving them time and energy while on your website. Just bear in mind that you must structure and categorize the remaining options in a way that entails all the content on your website.
#4: Increase user engagement on a website with a prominent search box
Another essential element that can boost user engagement on your website is a search box. If a user has something specific in their mind and doesn’t want to scroll to a lot of content, they can type it directly into the search box.
Imagine visiting a website with hundreds of articles about a niche you are interested in. You are looking for a specific topic, but there is no search box. Let’s say you spend 5, 10, even 15 minutes browsing through pages of information. After some time, you will get bored, and look for the information on another website.
#5: Related content will help users find relevant information
If you’re wondering how to increase lead conversion rate further, consider the content on your website. For example, interesting and useful content will boost users’ engagement. If they’re interested in posts, videos, and other materials, they’ll stay longer. What’s more, they’re more likely to find what they want and make a purchase.
For internal links to function efficiently, you need a lot of relatable content on your website. If a visitor finds a single piece of information and nothing else, they will look for more info on another website. To increase user engagement on your website, you need more relatable content. Take the time to lay it all out in a way where the visitor won’t have a need to visit another website.
To help them with that, you can display related content at the end of the page they’re on. The key is to find a balance. That means related materials should be visible and easily available. However, be careful not to overwhelm the users and detract from the main content they’re engaged with.
#6: Match your content with user intent
When creating customer content, have in mind what their interests are. The only real way to boost your website user engagement is to give them something that has value for them. To return to the car reference from before, no matter how well your automotive website looks like, and how fast it is, if the customer does not care about cars, they will not use your website.
Your content should reflect all that is relevant to the products and services your business offers. So, first of all, you want the content to be informative and helpful. Secondly, you shouldn’t neglect its entertainment value – it should be interesting and appealing, too!
However, users’ engagement with the website is a two-way street. In part, it depends on your brand’s needs. On the other hand, it also depends on what customers expect. Therefore, in order to create meaningful interaction, you need to choose the appropriate writing style. The two most common ones are the friendly, easy-going one and the more formal, professional one. Which one you’ll choose depends on your business’s needs and personal style. Additionally, you may combine them to achieve the best results.
#7: Know your audience
If you want to cultivate and grow your website audience, first and foremost you need to learn more about them. Luckily, there are plenty of ways to collect the right customer data! From tracking their actions on your website and customer segmentation to surveys and feedback you get from users. The more you know the better you’ll be able to attract their attention and meet their expectations.
#8: Nurture a responsive website design
You want your website to be accessible and functional across all devices. In today’s world, that means you need to be mobile-friendly to increase user engagement on websites. More and more people use mobile devices for all sorts of purposes. They prefer to access information, look for products, and make purchases on their phones.
For that reason, your website needs to be responsive, accessible, and attractive on mobile devices, too. You know how navigating a desktop website on your phone can be frustrating and annoying. So, to avoid the same experience for your audience, pay attention to the following details:
- ensure your product and checkout pages are clear and functional
- adjust the button sizes for mobile phone screens
- keep your website simple – although some elements look amazing on desktop, they can be difficult to navigate on the mobile phone.
#9: Create a loyalty program
A loyalty program is a very useful strategy that will keep your customers engaged, not only on your website but in the entire brand. This is a way to reward your most loyal clients and offer them special packages and promotions. Use the website to explain in detail how the program functions. Furthermore, if you add user accounts as a way to induct the users into the loyalty program, they will be more engaged.
#10: Giveaways and rewards
The best way to keep user attention is to offer giveaways and rewards for their engagement. This does not have necessarily to be connected with the loyalty program, but simply for the website engagement. Giveaways are usually offered when customers follow a podcast, use social media, or do a product-oriented competition. It is the most efficient way to engage them and make them be more active on the website.
Let ConvertMore help you increase user engagement on your website
In order to convince more website visitors to engage with your business, you need to be able to get their attention. One of the most obvious ways to achieve this is through the implementation of ConvertMore callback software. By introducing a visible widget that can trigger an instant call, you are offering customers the ability to trigger instant phone calls and get in touch with your company representatives. Floating calls to action and exit popups can additionally increase user engagement on a website, all of which is covered through the solution our software provides. If you would like to learn more, make sure to reach out to our team.
Creating a perfect website can be an overwhelming and arduous process. What’s more, it’s always ongoing. Trends and demands change and everyone is looking for ways to stay ahead of the competition. Luckily, you don’t have to do everything at once. Instead, access your website’s quality and start developing from there. Test different options, and find improvements that will increase user engagement on your website. With a bit of time and effort, you’ll soon have a website your audience will love.
As you move along, you can continue to research other strategies and approaches and see what works best for you. Nevertheless, remember one key piece of information – as long as you focus on keeping your customers happy and giving them what they need, you won’t have to worry about customer engagement.
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