How to pick conversion rate optimization software

At the end of the day, the purpose of every business is to grow, both in terms of brand awareness and revenue. Online, this is done through conversion – the process of turning a website visitor into a paying customer. The higher the conversion rate, the better the sales, the higher the profit. It’s simple math. But it’s not always simple to achieve. In fact, the average conversion rate for a website is only 2%. That’s a low number even if you have a lot of visitors. You would, naturally, want to do whatever you can to increase it. The answer lies in using good software to increase conversion rate. But how will you know which conversion rate optimization software is right for you?

Person holding a credit card in front of a laptop.
Conversion rate optimization software can help you increase sales.

What is conversion rate optimization software?

  • Conversion rate optimization (CRO) is the process of increasing the number of visitors who convert through intentional and systematic action. Conversion rate optimization (CRO) software is the tool that can help you perfect this process.

Depending on the type of website you’re running, conversion can refer to different things. If you’re running a webshop, for example, a visitor would convert by making a sale. In this case, increasing conversion rates leads to increasing website sales. But that’s not always the case. If you’re making money off a blog, getting a visitor to subscribe to your newsletter could also be conversion. If you have an app or a plugin that you’ve created, downloading it would be a form of conversion too. You’ll use different tactics to achieve different types of conversion. The software intended to assist you with this would be conversion rate optimization software.

The benefits of using conversion rate optimization software

Analytics screen in conversion rate optimization software.
CRO software can collect and analyze important data about your users.

Increasing conversion rates is vital for any business. After all, expanding your customer base is the ultimate goal of your website. But do you really need special software for that? The answer is no, not necessarily. But CRO software can be greatly beneficial and make conversion significantly easier to achieve. So you should definitely consider it. It can help with:

  • gathering and processing customer information: In order to convert visitors, you must first understand who they are and what they want. CRO software can help you gather invaluable information about your users and their behavior. This will, in turn, make it easier for you to serve up the content they’re looking for.
  • better optimization: By using relevant information and insights, CRO software can help you improve your homepage and write better landing pages which will lead to higher conversion rates.
  • more personalization: Since your customers are not a monolith, not all of them will be looking for the exact same thing. By personalizing your website and giving everyone a unique experience tailored to their wants and needs, you’ll be able to engage and retain existing customers as well as convert new users.
  • insights and analytics: Conversion is all about having the right data, analyzing it the right way, and then implementing what you’ve learned from it. CRO software will provide you with exactly the kind of analytical tools and advanced insights you need to achieve this.

Choosing the right conversion rate optimization software

CRO software comes in many shapes and forms. Pretty much every item on the market is there for a reason – each program is simply geared toward a different thing. So there is no one right answer to which CRO software is best for you. It all depends on what you’re looking for. In order to find the perfect fit, you’ll want to take into consideration the following:

Point product vs suite

Some CRO software covers a whole range of functions from gathering information to conversion tracking to A/B testing. This is perfect for when you want all the help you can get with conversion rates in one place. Other programs are more targeted – they focus on a specific functionality, offering visitor management only or just A/B testing. Typically, this type of software can easily be integrated with other programs. It’s a good choice when you want to target a specific problem without going all-out. Both point products and full suites have their advantages. The question is: do you need a complete suite that does all the heavy lifting or a lighter touch with specific capabilities?

Software capabilities

This should be fairly obvious but your choice of software will depend on what exactly you want it to do. If you get a lot of traffic, for example, you’ll need a program that can collect, process, and analyze massive amounts of data. If you’re trying to increase conversions on mobile devices, then CRO software with a mobile-first focus is what you should be looking for. And you mustn’t forget that you are the one who’ll be using this software. So it needs to be something that you can make sense of; look for intuitive UI and programs with good visual representation or other features you like in your software.

Integration with existing software

Two women working on a computer.
You need to be able to use your new CRO software along with your existing systems.

Your CRO software needs to work well with other tools at your disposal. This is especially important if you’re planning on getting point products instead of a suite because those will need to integrate with each other as well. So look at the specifications and requirements of the different programs you’re considering. Choose something that won’t be too disruptive to your existing system.

User training and customer support

Any time you start using new software, there’s a learning curve to it. You and your employees will need to learn how the CRO software you’ve chosen works, how to use it in daily business processes, and how to make the most of it for your business. In this process, you’ll probably have a lot of questions about the software and its use. You may even need some technical support with the installation and integration. So it would be smart to choose software that comes with clear and easy-to-follow instructions, an onboarding and training program, and user support. This will make the transition to it easier for your company.

High ROI

There is no denying that quality conversion rate optimization software is an investment. If you want to increase your conversion rates significantly, you’ll need to put in the time and effort; but first, you’ll need to put in the money. If you’re on a budget, this may seem like a waste of resources. But the solution is not looking for cheap and free alternatives that don’t do the job. It’s looking at return-on-investment or ROI rates.

In simple terms, this measure reflects the difference between what you’re investing in something and what you’re getting out of it. The higher the ROI, the better. So when you’re looking for CRO software, don’t just look at the price; look at ROI rates instead to get a better idea of the cost-effectiveness of the software in question.

Choose the best conversion rate optimization software for your needs today!

With the lead engagement software that ConvertMore offers, you can start boosting your conversion rates in a matter of days. It’s a simple matter of installing our call back widget and engaging with site visitors. For any additional questions on how to pick conversion rate optimization software and how it can benefit your business, feel free to reach out with questions!

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