A successful sale depends on many factors. Apart from having clear goals and an efficient sales cycle, you need expert reps to do the work. Of course, top sales representatives have many skills. They’re good organizers, well-prepared, communicative, exceptional listeners, etc. However, engaging the customer and creating a unique experience is vital. On your website, you can use lead engagement software and create interesting content to attract your visitors’ attention. But, a successful sales rep needs to adjust to various situations. That’s the time to be creative and inventive. Thinking out of the box will help you build a good rapport and lasting relationships with your leads and clients. As a result, you’ll close more deals and improve your sales rates. So, how can you achieve this? Here are some of our excellent ideas for boosting your creativity in sales!
Why is boosting your creativity in sales important?
Being creative is often neglected as a skill. Most people think it’s something you’re born with. However, this is simply not true. Yes, some people are naturally more creative and inventive, but it’s a skill that you can learn. What’s more, you can successfully implement it in the sales process.
So, how can creativity help you? It’s a skill that enables you to think on your feet and react quickly in a variety of situations. If you’re wondering how to increase lead conversion rate, originality and inspiration can help you. Creativity permeates every step of the sales cycle. From making a contact to pitching your product to closing the deal. So, let’s see how you can make the most of it.
Discover more about your customers through dialogue
First, it’s difficult to get anywhere if you don’t know your customer and what they want and need. So how do you get these answers? Simply – just ask the right questions. Initial conversation can tell you a lot about a person. Work on your dialogue and come up with quality discovery questions.
These questions should help you find out about:
- your customer’s pain points
- why they want to buy your product
- their expectations and worries
- what could motivate them to increase their purchase.
Present the value of your product well
Once you have all these answers, pitching your product becomes much easier. Of course, your product may have many applications and help different people with different issues. However, when you know exactly what your customer needs you can highlight the values of the product they’re looking for. That enables you to come up with a unique value proposition (UVP) that will speak directly to the customer you’re dealing with. Ideally, it will tell them why your product is better than any other on the market and why they should purchase it from you.
Be an attentive listener
Of course, to get the right answers, you need to listen. Ask your question and then embrace the silence. Let your prospects speak and expand on what they need. Be empathetic, supportive, and understanding, but let them share valuable information with you without interrupting or cutting them off. It may seem difficult at times. After all, talking is a huge part of being a sales rep and helps you close deals. However, balance is the key. Knowing when to speak and when to listen is vital.
Engage with your leads and customers
Now, when you’re wondering how to lower website bounce rate, you create engaging content. Fun and informative posts keep your audience’s interest and motivate them to interact with your brand. The same applies to all types of sales. Make your interaction engaging and pique your prospect’s interest. That way you’ll achieve many things.
For starters, you’ll create a positive experience. As a result, your customers will not only return to your business but also spread the word about it. Plus, you can learn more about their pain points. When you show you care about their interests and needs, they’ll appreciate you even more. All of this creates the opposite of a vicious circle – a victorious circle in which everybody wins.
Share your story to build a good rapport
When you engage a new prospect you want to build a relationship of trust and mutual respect. And the best way to do it is to share something about yourself with your prospects. It’s an ideal opportunity for boosting your creativity in sales. You can share your business story, and positive experiences you’ve had, or talk about values and causes your business supports. That will make your approach more personable and relatable. Plus, it will create a valuable community around your brand.
Be mindful of the language you use
Of course, communication is at the top of every sales rep’s skills list. The choice of words and tone you use will affect the outcome of the sales. For this reason, it’s critical to take care of what you say and how you say it. Adjust your language, topics, and stories to suit your prospect.
For example, imagine you’re selling laptops or smart home devices. Naturally, your pitch will be different depending on whether you’re talking to a young professional or an elderly couple. Their needs want, and familiarity with the product will be quite different. So, you should adjust your terminology and language to suit the situation at hand. A younger person may have very specific interests and even ask detailed questions. On the other hand, overwhelming an elderly couple with a lot of explanations and terminology they don’t understand will be counterproductive.
Motivate your team to be more creative
Of course, every idea is only as good as its execution. Even the best sellers won’t close every deal every time. However, having a well-trained and motivated sales team is vital. If you want your team to do their best, you need to ensure they have everything they need to succeed. That includes training, support, and bonuses. But also sharing the experiences, a positive atmosphere, and learning new and creative tactics. Have your team work together as one and there will be no limit to what they can do.
The bottom line
Not every idea is going to work in every situation. Ups and downs are a normal part of the sales process. However, boosting your creativity in sales and thinking out of the box is more than worth it. It will keep you up and running in a competitive market, enable you to forge quality relationships, and boost your sales rates, too.
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