The importance of structuring your homepage properly

Today, having a solid online presence is imperative. This includes creating a website that will help your business grow. Of course, there are many digital software solutions you can use to this end. From CRM to ConvertMore lead calling software, these tools can increase the traffic and conversion rates on your website. However, no amount of gadgets will help you if your website structure is poor. Why is that so? Because a defined structure enables users to find what they need with ease and enhances users’ experience. In addition to that, a well-structured website will boost your ranking on Google. As a result, more people will be able to find your brand. The next question is: what is the key element of a good website structure? And the answer to this question is clear and simple: it’s your homepage. So, let’s see how structuring your homepage properly will help you.

Why is website structure important?

a person searching through Google
A higher Google ranking will make your website more visible and relevant

The benefits of a well-structured website are twofold. Firstly, it makes your site more appealing and helps people to find it. And once they’re there, a clear structure will enable them to navigate around with ease. All of that increases users’ enjoyment and encourages leads to interact with your brand by investing their time and money. As a result, you’ll boost web lead conversions and increase sales rates.

Secondly, a well-defined website has a good SEO (search engine optimization) and provides you with a higher Google ranking. It does so in three ways:

  • a solid structure enables Google to “get a good idea” about your website – Google can easily find and index your most important and valuable content based on how you structure your site
  • it enables you to avoid competing against yourself – regardless of what your content is about, you’re likely to have similar posts and multiple pages covering different aspects of the same product or themes; a quality internal linking and taxonomy structure will ensure Google ‘knows’ what is most important and highlight that instead of several similar things
  • a good structure enables Google to deal with changes – as your brand evolves, some products may be out of stock or some themes become outdated, and you don’t want Google to focus on them

The ideal website structure

So how do you structure your website effectively? Ideally, it should have three main components:

  • homepage – it’s the first and the most important component of your website
  • categories – homepage branches into a variety of categories, and if you have a larger site, you can divide these into subcategories
  • individual posts and pages.

What is a homepage?

A well-organized website starts with an effective and appealing homepage. The homepage is the site’s introductory page that usually serves as a table of contents for the website. It’s the default page that shows up when a person types only the domain name of a web address. That makes it the main page of any website. Even if a user finds your website through one of the individual pages, they’re likely to go to your homepage to explore further.

The importance of structuring your homepage properly

While the right way of structuring a homepage is not set in stone, most well-done homepages have some common key elements. There’s always room for creativity and uniqueness. However, following some technical guidelines will help you avoid issues and make your homepage effective.

For example, a simple and clear navigation system is important. If you link to too many pages from your homepage, both users and Google will be confused. As a result, you’ll rank lower in search engines and fewer users will be able to find your brand. On the other hand, if you’re wondering how to reduce bounce rate, a well-organized homepage is the way to go.

What are the key features of a quality homepage?

Man typing on laptop.
A prominent logo is the first step in structuring your homepage.

So, let’s further explore the key elements of a quality homepage. Nailing these down will ensure your homepage works like a charm and attracts new leads.

Your brand’s logo

You want your website’s visitors to connect to your brand. Placing your logo prominently in the header will make your site instantly recognizable and create a connection with website visitors. Additionally, your logo can also function as a link to your homepage, so you want to make it prominent and eye-catching.

Navigation bar

You don’t want users to have difficulties getting around your website. If they’re confused and can’t find what they’re looking for, they’re more likely to leave your site and turn to your competitors. Therefore, the navigation menu should be at the top of your homepage, in the header. Also, it should be clear and straightforward to enable new visitors to locate the information they need with ease.

Memorable headline

As soon as visitors land on your homepage, it should be clear what your brand is all about. So, a concise and catchy headline with a few sentences below should be there to provide a brief description of your brand. Structuring your homepage won’t be complete without a powerful headline.

CTA – Call to Action

two women looking at the website's homepage on the laptop
Visual and social content will appeal to your website’s visitors

Of course, you want new leads to interact with your brand and take the next step towards purchasing your products or services. A good CTA enables you to intrigue your website’s visitors and does exactly that. You can design engaging call-to-action areas or buttons on your homepage. Then, link them toward what you want your visitors to do – subscribe to your newsletter, get in touch with your agents, make a purchase, etc.

Social and visual elements

The best way to engage people is through social connections and visual elements. Therefore, including customer reviews and success stories is a great way to pique new leads’ interest. Additionally, include photos or videos to better present your products and services and appeal to new visitors.

Relevant and concise text content

You don’t want to burden your homepage with too much text. However, it’s best to be intentional and precise with the language you use. Keep in mind your target audience and their pain points, needs, and preferences. Ensure your content is simple and easy to read to send the right message about your brand.

An informational footer

Lastly, don’t neglect the footer. It contains all the relevant information about your business. From different ways to find and contact you to your social media links, ensure that your footer presents all the important info in a clear and simple way.

Final thoughts

The structure of your website matters. It attracts new leads and helps your Google rankings. This then translates to higher conversion rates and helps your business grow. And the first step to reaching this goal is structuring your homepage properly. Follow our tips to create an effective and well-organized website that will appeal to your website visitors!

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