The expectations and needs of today’s customers are always changing. On the other hand, you as a company need to maintain your brand name and provide them with the experience they want. You have to match and give more than your competitors offer to make the customers want you. It’s not easy to keep all those things in line and run the company at the same time. But luckily, we know a few innovative ways for B2C companies to boost UX, and we’re willing to share them with you.
However, before we dive into all the tactics, let’s take a look at what B2C businesses are all about. We’ll also talk about the needs of UX and teach you everything you need to know there.
What is the B2C business model?
B2C companies sell their products or services directly to personal-use customers. If people want to buy something from you, they visit your site, select what they’re interested in, and you get an email about it. It’s all simple when you put it like that. However, if you want to boost web lead conversions, there are three things you need to pay attention to.
- Advertise heavily to attract customers
- You need to invest in both hardware and software
- You need a good customer support service
What are the needs of UX for this kind of business?
It’s clear that in the world we live in, more and more things are digital. Whatever you want to do, all the chances are that you’ll have to look at a screen to do it. So, you want to design the screens of your business to meet the goals, needs, and demands of your business and your customers.
Of course, any business has a goal to increase sales and grow bigger. But to do that, your user experience has to be perfect. As a matter of fact, the better UX you have, the better conversion rate you’ll have. And to get to the point where you can’t make your UX any better, you need the tricks we’re about to share with you. Here they are.
Don’t throw too much information on your users
Information is a valuable asset these days. The more of it you have, the richer you are. However, the way you present that information to your readers is crucial. If you want to get the most value out of it, you must prioritize the information you share. This way, it’ll gain on value, and it’ll be worth more to your customers.
So, try not to overwhelm your site visitors with too many colors, content, fonts, or layouts. Your site should look nice, but that doesn’t mean that you can compromise the context of your information to make it look pretty. Everything needs to be concise so the reader can see important things right away.
Use colors to your advantage
When choosing a color palette you’re going to use for your business, think about your brand values. Don’t rush this, as you want everything from colors to fonts you use to match the idea of your brand. The more time you spend on it, the better it will turn out. Of course, avoid using a palette similar to what your primary competition uses. That will only bring confusion,n and your brand will have a hard time standing out.
One of the innovative ways for B2C companies to boost UX is to learn more about color psychology. It turns out that the color is a lot more than just an aesthetic choice. It impacts how the users see and perceive your company. So, to get your business in the light you want to shine on it, you need to combine science and art. Do your research, and you won’t be worried about how to reduce bounce rate anymore. People will love to spend time on your site as soon as they see it.
Feel free to experiment with videos
In 2021, video is everywhere, and there’s a reason why this is. As you probably know, text content is still the most desirable and most engaged with, and that’s how things will stay. However, video is gaining popularity at an incredible pace. As a matter of fact, it’s in a close second at the moment.
People love it as they can choose what they’ll watch, for how long they’ll watch it, and they can see examples of what you’re talking about with their own eyes. It’s a great medium to get some types of information to your customers, and if it makes sense for what you sell, be sure to use it.
However, be sure to pay attention and make it tailored to the viewer. Give them control over the video, insert subtitles, and don’t go overboard with the length. Make your text content long and your videos short to get the most out of your content strategy.
Make interesting landing pages
If you want to convince your visitors that your site and company are worth their time and money, you need a landing page. It’s a page that has only one purpose, and that is to make users take a certain action.
For example, you can use your knowledge about color psychology and create a page with a button connected to ConvertMore lead calling software. People who get to the page will click it, and just like that, you’ve got yourself new leads. When making these pages, keep your buyer personas in mind as these are the people you want to click on the CTAs you put there.
As you can see, there are plenty of innovative ways for B2C companies to boost UX. The trick here is to keep track of what users want to see and give it to them. Do often surveys and talk to your customers to get the freshest information. Also, keep in touch with other experts and influencers from your niche and look at what your competition is doing. If there’s something new going on, you don’t want to be the last to join.
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