It’s not a secret that staying relevant is a top goal for marketers. If you can do that, you can do anything, and here’s why. News cycles are becoming shorter and shorter, and people’s attention span has decreased. So, marketers need to up their game. Being sophisticated and clever will get you only so far these days. You have to do more to grab your audience’s attention. And since you have to do it all in a short time frame, things sound pretty complicated. Luckily, there are real-time marketing tactics that can help your business grow. Keep reading to learn more.
If you do it right, real-time marketing will capture the attention of your target audience and it will hold it. From there, you only need to use your lead engagement software, and you’re all done. Prospects will turn into customers and your investments into profit. But before you get to that stage, you first need to understand the fundamentals when it comes to real-time marketing and its application.
What is real-time marketing?
- Real-time marketing (RTM) is an advertising strategy that is based on the ability of a brand to swiftly react to local, national, or global events.
Its goals should be clear. You want to insert corporate marketing into everyday consumer talks. The more people are talking about you, the better it works. A few years ago, this was a new thing. Companies like OREO were the first ones to record amazing results with it. However, RTM is matured. And now is a great time for B2B businesses to get into the game. Let’s take a look at how that works.
Real-time marketing (RTM) in B2B company
The easiest way to jump on board is to think about the trends and real-time events in your industry that you can use to make a campaign.
- For example, let’s say that there is a big niche conference in Las Vegas. Every industry hotshot will be there, so it’s only logical for you to target them. However, you shouldn’t forget about the people who stayed back home to hold down the fort. Hence, you can aim something at them at the same time. You can do pretty much anything you like.
Another way to get useful info is by looking at your analytics data. You’ll find out where people spend the most time on your site and how they arrive there. You’ll learn what they’re talking about and what they want to know. If you look into the analytics on your social network pages, you’ll get a chance to see who’s talking about you and what they are saying.
Without much hustle, you’ll gather plenty of data. And with it, you can create an RTM campaign that suits your needs just right. So, let’s dive right into the real-time marketing tactics that can help your business grow.
Always Be Listening (ABL)
The first lesson of real-time marketing is to be there on time. You need to have one ear to the ground and listen for trends as they happen. It’s not the easiest thing to do, but here are four ways to get there.
- Set up Google alerts on trends happening in your industry. Follow all the buzz topics, and you should be fine.
- Monitor all real-time events in your niche. You never know when something you can use is going to happen.
- Follow influencers and connect with them. The better relationship you have with them, the higher the chances are for them to become your advocates and help with RTM.
- Follow industry newsletters and publications.
Have the resources in place
We established that you always have to listen. But on top of that, you always have to be prepared to act. As soon as the perfect opportunity appears, you should already be on it. That’s how you get results.
When it comes to B2B, creativity is a big word. If what you come up with is interesting, people will talk about it. And that’s what you want. To keep the campaign on the right track, get a tool that will help you get the maximum ROI from social media. And when you create a buzz, people will come to you. And we mean it. If you pull it off, your site will be as busy as it ever was.
So, before you even start with all of this, you should learn how to convert more customers. All those new leads don’t mean much if you can’t turn them into paying clients.
So, timing is an essential thing in RTM. It’s clear that all opportunities are short-lived, so this shouldn’t come as a surprise. However, even if you get the timing perfectly, you must have a network in to spread the message.
Don’t be afraid to reach out to influencers and your employees here. Let them know about your initiative and ask them to share it. The more people do this, the more of their friends and associates will know about the initiative. That’s how you make an impact.
The thing here is that it’s easy to get an ambassador. But, it’s hard to hold them on board. So, make sure to nurture your relationship and reward them for their support. This is the only way you can keep them in your team.
Embrace the conversation
One of the best ways to keep in touch with everything is to talk to people. However, in B2B, you need to know where the conversation is so you can participate. Read industry publications, be a part of the events, and speak to your prospects. Ask and answer questions and always be there for them.
When the time arrives for them to buy, you’ll be the obvious choice. Thanks to the real-time marketing tactics that can help your business grow, you’ll be present at all times. And the best of all is that you’ll be having fun doing it. And if you ask us, that’s the ultimate reward.
Create a Free Account
Signing up costs nothing and earns you 20 free credits. Once you use up the credits, we will start charging you for each phone call we convert for you.
Setup in 15 Minutes
Customize the widget you want to use. You can edit it to match your company's color theme.
Get a System-generated Code
Our proprietary system will generate a unique piece of code for you to install on your site.