Tips for creating engaging contact forms

If you want to get your site visitors to convert, you need a contact form. It makes it easy for people to reach you, and that’s why it’s one of the first steps of any strategy. Of course, listing your phone number, email, and address on your site also helps people find you. However, contact forms are just a lot more convenient, and that’s why they work much better. On the other hand, for them to do what they should do, they must get users’ attention and make them want to write to you. But how do you get them there? Well, by putting more thought and time into designing them. ConvertMore to help you achieve that, and that’s why we’ll share with you some of the best tips for creating engaging contact forms in the business. Let’s dive right into it.

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Let’s see how you can create a contact form that will convert.

Use a user-friendly layout

As we said, if you want to learn how to increase lead conversion rate, the first thing you need to look at is the design of your contact forms. You want people to find it intuitive, familiar, and easy to use.

And the first step in getting there is your input fields. They need to be the right size and match the length of the answers you expect people to write in them. For example, if the space where your customers should write their email address is bigger than the one where they should write their question, that will be offputting. So, think logically and try to create something that makes sense.

The second thing is to label your input fields. People must know what they need to enter in each box, and you need to make that easy for them, as well. Be specific with what you ask them to do, and limit each box to one question. You’ll make your forms look tidier and reduce the chances of submission errors.

In essence, you want to keep it as simple as you can.

Think about the positioning

You want to place your contact forms strategically so that anyone who visits your site can’t miss them. If you want them to give you the best results possible, you need to put them above the fold. The more your audience needs to scroll to get to them, the more likely they are to miss them.

People pointing at the screen of a laptop.
One of the biggest tips for creating engaging contact forms is to make them easy to spot.

On top of that, you want to make your forms stand out. These are your CTAs, so you should treat them that way. Make sure that they’re in contrast with your site but that they still match the overall design. Experiment with colors and pick something from your palette that pops out.

When it comes to text, you want to be specific. People need to know what will happen if they click on the button. So, it’s much better to say ”Click here to download our newsletter” than just ”Click here”.

And if you want to take it even further, you can use your contact form with exit popup software. If it seems like the visitors will leave your site, a popup will appear, and it will ask them to leave a note. If you’re good with words and can write a nice message, you’ll get people to give you their contact info before they leave.

Work on your fields

Your visitors don’t want to fill a dozen fields to get on your email list. People are now always on the go, so they want it to be quick and easy, and that’s what you need to provide. Hence, one of the biggest tips for creating engaging contact forms is to keep them short.

To get the most out of it, try not to go over three questions. Ask for their first name, last name, and email address. That’s everything you need for now, and if you need more information, you can always ask for it later.

On the other hand, if you’re making a more complex contact form, you also want to pay attention to the order of your fields. Always make sure that you start with easy things and work your way up. If you open with a difficult question, you’ll discourage people, and they’ll leave.

Here’s an example of a good order of things for a checkout form.

  • First name
  • Last name
  • Email address
  • Shipping address
  • Credit card info

Allow for autofill

All the chances are that your visitors filled out a similar form sometime in the past. And if they already put in all the same information elsewhere, it makes sense to let them fill out all the boxes on your form automatically. At the end of the day, their name and email address are probably still the same, and by allowing for autofill, you make the process even easier.

This feature is especially useful if you’re using callback software on your site. As soon the form pops out or the user hovers over it, their phone number will appear on its own. All they need to do now is to click that ”Request call” button and they’re all set. Autofill adds to the convenience, and you got to love it for that.

Choose reCaptcha over Captcha

A man checking a box on his phone.
Allow people to authenticate their information with a simple tick of a box to get the best results.

If you ever filled out forms on the web before, you probably encountered at least one with Captcha. It’s there to filter out spam and protect a site, and that’s all good. However, the problem with it is that it can be very frustrating. Sometimes, it doesn’t get input correctly, so people need to re-do it. And for many of us, an error message is a good enough reason for leaving the site.

On the other hand, reCaptcha eliminates this issue. Instead of picking out from lots of bad images, people can type a series of digits or letters they see on the screen or simply tick a box to get through. It takes almost no time to complete, and it will still keep your site and data secure.


As you can see from the tips for creating engaging contact forms we gave you, it’s all about making it easy for your visitors. In the ideal world, your contact form will grab their attention, fill itself up, and confirm with one click. The fewer things users need to do to get it over with, the better it is for you.

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