8 essential tips for storytelling in sales

Words can be a powerful tool. When you use them wisely, you can open a lot of doors, hands-free. In the sales department, you can move mountains with just the right combination of words. Good storytelling is essential when you want to strike a good deal and convert more people. In this article, we decided to go over some of the eight essential tips for storytelling in sales, to help you step up your game.

Eight tips for storytelling in sales with a vital impact

Woman reading a book titled Storytelling
Make the most out of our pro tips for getting more sales through effective storytelling.

#1: Create a good framework

Beginning, middle, and ending – three primary components that make up a basic story. The beginning is where the hero is introduced to the audience. The middle is where the hero faces a challenge or roadblock. And, the end is where the hero emerges transformed after overcoming the challenge. When it comes to a sales app, the hero of your sales representatives’ tale would most likely be the end user, and your product or service will be the one that helps the customer overcome the obstacle that they confront.

Any tale that good salesmen tell throughout their presentations has these three pillars in order to guarantee that it is engaging and successful. This kind of organization is important for the ”story” of your website too. A good organization is how to lower website bounce rate and all the other productive things you want to achieve.

#2: Make your story concise but interesting

When telling a compelling narrative, it’s tempting to get carried away. You’ve got passion and a lot to tell, and you’ll probably feel like you need at least ten minutes to share it with the audience. But, if you can restrict it to two minutes or less, your story will have the most effect. So, before getting ready to talk on and on about the thing you’re passionate about, remind yourself – using tales is intended to supplement a sales presentation and not to serve as a replacement for it. When you cut your speech down to essential stuff of interest to the customers, you guarantee that you’ll have their attention throughout the whole narrative.

#3: Adapt the narrative to the audience

In the world of sales, the more is the merrier. So, you’re probably thinking – the more percent of the population you cover with your speech, the more people you’ll attract. Well, that’s not entirely true. The key to good storytelling in sales is making connections. Like in everyday life, making a meaningful connection can happen only by appealing to a certain quality and aspiration of the other person. So, in order to make a connection via storytelling, make sure to target specific qualities and aspirations that your target audience cherishes. Adapt it to win over the people that are compatible with your goals.

Is less more?

Vector image exemplifying targeting audiences with marketing campaigns.
Make sure to adapt your story to the people you’re talking to.

Customers feel when you try to sell them the general story. So, if you’re wondering how to convert more customers, more customized storied is the way to go. Less worn-out and generic phrases do mean more in this case. So, make sure to give your time and effort to every potential customer individually.

#4: Emotions are a powerful tool that you should use

One of the reasons why sales presentations that include tales are so successful is that they elicit an emotional reaction from the audience. This is significant because emotions, not reasoning, are the primary motivator behind the majority of consumer choices. When constructing a narrative to be utilized in a sales presentation, it is important to encourage your salespeople to take into consideration the personal objectives and pain areas of the decision-maker. People are motivated to take action when they have an emotional reaction to the tale being told to them.

#5: Maintain a natural narrative

A fascinating narrative has the impression of being unrehearsed and natural rather than rehearsed. You should first instruct your salespeople to come up with a number of anecdotes that may be included in their sales presentations, and then you should have them practice telling those anecdotes to you. It is not necessary to commit each line of dialogue to memory in its entirety. As soon as they have a firm grasp of the story’s essential components, they will be able to organically incorporate them into the narrative at the appropriate moments.

#6: Use humor as a booster

The use of even a little amount of humor can breathe new life into a PowerPoint presentation. Telling a tale is an excellent approach to providing a chance for people to laugh out loud. You should be able to recognize the behavioral pattern of your potential customers. This will assist you in determining the appropriate level of humor to utilize while interacting with those customers.

#7: Look into apps

As everything today has an appropriate app for your smartphone, so does this. In order to help you at least a bit with recognizing the patterns of behavior and increasing your conversion rate, we made the ConvertMore callback widget. This simple widget can be your little pocket helper when in doubt about making your story in the first place.

#8: Take time when coming up with your overall statement

Again, a narrative that has been rehearsed too often might give the impression of being rigid and unauthentic. Having said that, it is important for salespeople to have a clear vision of how they want the tale to conclude in order to make a possible impression on the prospect. Instruct your team members to make the narrative’s beginning and middle as impromptu as possible, but to really focus on perfecting the ending words.

Embrace storytelling in sales

People laying out the framework for storytelling in sales
Take the time to plan out your approach to the narrative of your sales process.

All of this can be quite intimidating, especially if you lack valuable experience. But, don’t worry, with a little passion and practice, storytelling in sales will be a walk in the park after a while. So, don’t be afraid of it. Make a brave step in the right direction and watch your career develop and grow.

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