Top email marketing tools for 2021

Communication is evolution. Our ability to communicate is what sets us apart. If you have reached a point where you want your business to evolve even further, share it with the world. Using practical communication tools and getting your core messages across to a suitable customer base has always been the heart of any marketing strategy. To that end, email marketing has proven to be one of the most cost-effective ways of communicating, engaging, and educating your customers about your products and services. Together with the ConvertMore callback widget and proper CRM integration you will have a complete setup for making some significant savings while generating more revenue. So, why not look at top email marketing tools and explore features that your business could benefit from? Read through and find the tools that best match your needs and offer you the return-on-investment you are hoping to get.

Before making the leap let’s review the facts

The chances are that you have been using email marketing up to this point and want to freshen up your strategy and explore some other options. But, if you haven’t and are still uncertain of the benefits a good email marketing strategy can bring to your business, look at some facts for reassurance:

  • Billions of people use emails daily
  • There are billions of active email accounts
  • The majority of people check their emails every day. Most of us do it first thing in the morning
  • A significant number of small businesses use email marketing to communicate with end customers
  • The pandemic has only increased the importance of budget-friendly email marketing campaigns
  • Many marketers feel that emailing newsletters is a great way to nurture your leads
  • Small business owners can benefit from emails as a free distribution channel
  • As the business grows, the need for adequate email marketing software tools becomes more evident

Email marketing tools can help your business in more ways than one

Like any marketing tool out there, choosing the one that complements your business model the best is the key. While there are many email marketing software solutions, you need to consider their functionality, unique features, price, and ease of use. If you are already using conversion rate optimization software but unsure how to put in place a successful marketing strategy and ultimately build some meaningful relationships, email marketing is a cost-effective practice.

woman looking online for top email marketing tools
Whether you are a marketer or a business owner you will benefit from the right email marketing solution

Looking back at 2021, there were undoubtedly some email marketing solutions that tested as the most popular among marketers and business owners. We are briefly touching upon only of few of them, based on their overall functionality, ease of use, and availability of options:

  • Mailchimp
  • Active Campaign
  • Drip
  • MailerLite

Why do we consider MailChimp to be one of the top email marketing tools

MailChimp is among the top contenders when searching for an easy-to-understand and customized email marketing solution that works well with almost any business. It is not complicated to set up, and you can quickly build a campaign and get detailed reports. The tool is available for free if you have up to 2,000 contacts but can get quite pricey for more extensive contact databases. So, if you operate a small business and look for a tool with an easy-to-understand editor and simple features, MailChimp is your go-to software. With a free plan for up to 2,000 contacts, you will have a leftover budget to spend on other tools that help boost web lead conversions and expand your reach through other channels.

With Active Campaign you will experience the benefits of automation

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Choosing among the top email marketing tools will depend mostly on the type and size of your business

If you are looking to simplify the communication with your customers, switching to Active Campaign is one way of integrating your email marketing efforts with other CRM practices. Basically, this is a CXA software with the email feature, and you can use it to track your sales process while managing your contacts. Using the software is pretty straightforward, even though it offers many resources and integrations. As a result, it is one of the top choices for small and medium-sized businesses.

Drip is an excellent choice for small e-commerce businesses

If you are running an e-commerce business, you want mail marketing software that you can integrate with the platform you are using. Drip can work with all major e-commerce platforms and has tools to reach your customers on various channels. It is easy to use and has good customer support. Price plans start from $19 per month to $49 per month for 3,000 contacts. For a more significant number of contacts, it is best to contact them directly.

Choose MailerLite for design and simplicity

mail icon on IOS
Simplicity and ease of campaign design are some of the key features you want to look for

One of the best features of MailerLite is that it has a simple drag-and-drop interface. It is easy to comprehend and use, making it fun and engaging in designing email templates. If you choose this software, you can expect good customer support around the clock. Also, it comes with a great variety of templates already built-in for you to choose from. The pricing plan is designed for small businesses to benefit from. They offer free use for up to 1,000 contact and 12,000 emails. Of course, you can expand your monthly plan. A big downside of using this particular email marketing tool is that it doesn’t support CRM functionalities.

How to select the right email marketing tool for your business

Now that we have looked at top email marketing tools for 2021, it is time to dig deeper into the specifics. Naturally, you want to improve lead generation and ultimately convert more leads into customers. First, however, you have to compare costs, features, reporting, or CRM integration. It all depends on the type of business you are running, the dynamics of your workplace, and your marketing strategy. Also, make sure you know your objectives and goals and how you can get the best value for your money.

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