Top lead generation strategies to explore

If you want your business to grow, you can’t go without lead generation. The more leads you can get, the more people will know about your brand, and more of them will be interested in your products or services. You’ll get a chance to guide your prospects through the marketing funnel right into your sales pipeline. If you do everything right, you’ll create strong relationships with customers who will invest in your business in years to come. However, you need to know what path to follow to get there. And to help you with that, we prepared a list of top lead generation strategies to explore.

All the tactics we’ll talk about today are highly effective. But that doesn’t mean you should take them for granted. Feel free to optimize them to suit your needs as much as possible. The more time you spend tweaking them, the better results they’ll give you.

However, before we dive into the strategies themselves, let’s take a closer look at what these are.

What is a lead generation strategy?

The main goal of these is to attract interested prospects and turn them into leads. If you’re unfamiliar with the term, lead is a potential customer who has shown interest in your brand and taken some action about it. Here we mean that they shared their contact information or implied that they might want to do business with you.

No matter if your business is B2B or B2C, there are four components every strategy has.

• Lead capture. A way to capture information from a lead.
• Lead magnets. Something that drives prospects to become leads.
• Lead qualification. A process in which you determine how likely a lead is to buy.
• Lead segmentation. The process of segmenting your leads is based on the information you have about them.

And now that you know all the basics, we can show you the best lead generation tactics and teach you how to increase lead conversion rate. So, let’s start.

Create gated content

Gated content is online material that is only accessible to users if they fill out a form that you make. Therefore, we’re not talking about your regular landing pages and blog posts. This kind of content will be ”locked” until the user completes a lead capture form.

It goes without saying that the content you offer this way must be high-quality and valuable to the readers. And to assure them that it indeed is, you can give them a sneak preview of what they’ll get if they complete the form. Do it properly, and you’ll attract leads that are interested in topics related to what your brand offers. You don’t have to be a marketing expert to understand how effective this can be.

Here are some of the gated content assets that most businesses provide:

• White papers
• E-books
• Guides
• Reports
• Courses
• Worksheets

Create a value-packed newsletter

We already established that content is a great lead magnet. And another way to use it as one of the top lead generation strategies to explore is to create a must-read newsletter that will encourage people to connect and stay in touch with your brand. If you really teach them something, you’ll stay on top of their mind. This will open new opportunities for you, as you’ll be able to share promotions for your products and drive them further down the sales funnel this way.

So, regularly write new blog posts, share updates about your products or services and come out with special offers. The more ”deals” you can offer to your prospects, the more leads and customers you’ll get. And here, again, the accent is on offering value. If they feel that they’re getting more from you than from your competitors, they won’t think much about who they’ll go with.

Chatbots are your friends

Marketers are always busy, and this isn’t anything new. However, it means that you won’t always have the time to dedicate it to lead generation. So, why wouldn’t you get some help?

Yes, we’re talking about chatbots. These little pieces of software can be a great lead generation tool. They’re available 24/7, and you can set them however you like. Make them match your brand personality, and they’ll work as automated extensions of your marketing and sales team.

Your website visitors can interact with them and get some useful information about your brand and services. And if you want to take it a step further, make them work in sync with your lead calling software. When they learn everything they want to know, a chatbot can offer prospects for a representative to call them. Not only you’ll get their contact information, but they’ll be expecting you to call them. It’s the best type of lead there is.

Host an event

Lead generation strategies can happen both online and offline. And setting everything up so people interact with your content and make themselves leads can give great results. On the other hand, hosting an in-person or online event can do your company even better.

First of all, you’ll attract and serve your target audience, which is the ultimate goal. However, you’ll also get their contact information along the way via event registration. Connecting to your customers in real-time will give you a lot of opportunities. You can answer their questions, respond to objections, and learn more about them. Of course, you’ll be guiding them through the sales funnel the whole time.

There are plenty of options to consider here, but here are just a few.

• Webinar
• Workshop
• Seminar
• Meetup
• Conference

Promote your lead magnet on social profiles

If you went out of your way to create a good lead magnet, you should do everything you can to promote it. And a great place to do this is social media. So, highlight your magnet on your profiles, and when customers engage with your business, they’ll see your offer and what they need to do.

Use images and videos to promote it, and make sure that you add some links to the mix. And here, we don’t mean driving people to your homepage, but your magnet. If like, most people, you have a lot of connections online, you’ll see a nice influx of new prospects turning into leads. And that’s why social media promotion is one of the top lead generation strategies to explore.