Are you in need of new ways to boost the number of calls from customers as soon as possible? You’re not alone, and you’ve come to the right place. Here’s all you need to know. Nowadays, people tend to think that you can take care of everything online. And if you think about it, you really can do plenty — you can order a pizza on Twitter by sending an emoji. But not all customers like to use these channels.
The data that Google shared shows that more than 70% of mobile searches for businesses end with a call. So, most users will take advantage of digital channels to find a number they can call to talk to you. On top of that, phone calls convert more people and bring you more revenue than web leads. Still not convinced? Let’s talk more about why you need calls.
Why are calls so important?
No matter the size of your business, you should always do well when it comes to communication with customers via phone. It’s the most powerful tool you’ve got, and if you know to use it, the results will show it.
Of course, channels like Viber, WhatsApp, and Skype are present. Yet, both customers and businesses seem to prefer a humble phone call over them. The phone call gives a sense of reliability that a message in an app can never provide — and that’s why customers go for it. They feel that you’re helping them more.
Hence, the goal is to get as many calls as possible. So, how do we get there? Well, first off, you need to give your customers an easy way to contact you over the phone. Getting a solution like ConvertMore lead calling software is a step in the right direction, for sure. But, you’ll have to do more if you want your business to flourish. Follow the tips from this article, and you’ll see ROI that you didn’t even think you could achieve. Therefore, here’s how to make your phone ring:
#1: Establish a strong web presence
If your business is still very young and you still don’t have a website — start working on it as soon as possible. But until it’s finished, list your brand on Google My Business. On this platform, you can change how your business is presented on all other Google platforms. Here, we’re talking about:
- Search Engine Result Pages (SERPs)
- Google Maps
- Instant content
If you want people to visit your physical location, Google My Business is the tool you can’t do without. They’ll find you with ease, and they’ll call you more often. Moreover, if you provide additional information: business hours, store photos, FAQs — your customers will know when is the best time to call you.
Finally, work on your reviews. The more people talk nice about you, the more calls you’ll get. However, don’t be tempted into writing fake reviews. Both search engines and users will quickly figure what you did, and it’ll be all downhill from there on for your company.
#2: Get your business listed in local directories
Marketing through local listings is the next of the ways to boost the number of calls from customers.
No matter what your company does, there will be people who think that your business is ideal for their needs. These are the most valuable leads, and if you don’t pop up when they search for a relevant keyword, you’ll lose them. They won’t even learn that your business exists, and they’ll go for one of your competitors instead.
To make sure this never happens, get your business listed in local directories. It’s a cheap way of getting your name out there, and you can be sure it will boost web lead conversions.
Add as much information about your company as you can, and be sure not to forget about contact information. It helps if all of your listings are the same. So, write one that it’s really good and send the same thing to all directories.
#3: List your number on all marketing materials
And when we say all — we mean all. Billboards, catalogs, brochures, search ads, social media posts, you name it. Print your phone number even on pens. At the end of the day, you never know where they might end up. And that is the reason why you should list it everywhere.
You can’t be sure about what medium will find its way to your perfect customer. You might know what’s the most likely to work, but you can’t exclude everything else because of it. Don’t give yourself that luxury.
If you’re up for experimenting, assign a unique number to each of your marketing channels. Track results, and it won’t be long before you can deduct which of your channels you should pay the most attention to.
#4: Encourage people to call you
Work on your content and spice it up — so the people feel the need to call you when they see it. As you can assume, just mentioning your phone number won’t get you far.
Give yourself some time to think about it. What kind of call to action will get your customers ready to get on the phone with you? Will that be a coupon, a discount, or the chance to schedule the call when they’re the least busy? Figure out what works, and put it to use.
#5: Don’t think of your phone number as of utility
Lots of business websites get this wrong. When users land on their brand page, they have to make at least four clicks before they can see the phone number. If you took your time to learn about how to reduce bounce rate, you know that this is far beyond what an average customer wants. Hence, they’ll simply leave the site and look elsewhere for what they need.
A click to call button is an ideal solution for this problem. You can put it on pretty much every page of your website without it looking out of place. Naturally, you’ll give it the highest priority on the CTA pages, but it should be omnipresent.
And those are the essential ways to boost the number of calls from customers. Use the right software, list your number everywhere, and think of a nice story to go with that number. Once you get all those ticked, you’ll worry about getting calls no more.
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