10 ways to optimize your website for lead generation

For most businesses, creating a website is one of the major means to connect with visitors. It allows them to attract new and, at the same time, build relationships with existing customers. However, website type, its visibility on the internet, and achieved optimization levels can significantly affect the expected results. In other words, your search engine ranking positions combined with the user experience will directly dictate the potential. To achieve the goals, grow, and scale your business properly, you will have to optimize your website for lead generation. And today, it involves a lot more than just finding different ways to reach out to potential customers.

Optimize your website for lead generation with these ten working strategies

At the core of the lead generation process lies the capability to increase the genuine interest in your products and services. It can be accomplished in numerous ways, but it’s also important to gather the information that comes as the result of the process. Once you capture the initial attention, typically, solutions like the ConvertMore widget will further boost your conversion potential. It will ease the communication and help you direct or redirect the right resources to attend and nurture the customer relationships throughout the entire customer journey. But, to be able to complete the journey in your favor, you will have to optimize a variety of aspects of your website marketing funnels first.

So, here are the 10 most essential ways to optimize your website for lead generation by increasing the attraction, engagement, conversion, and retention:

1. Create compelling website content
2. Optimize your website for search engines
3. Optimize for user experience (UX)
4. Make your website mobile-friendly
5. Create simple forms
6. Use basic Call-To-Action
7. Offer Click To Call and Callback options
8. Have a Live chat option
9. Be careful with popups
10. Don’t forget social proof

1. Create compelling website content

One of the first steps to help your lead generation is to offer quality content to your audience. Something they might be interested in and that will create true value. Throughout the creation process, don’t forget to present the company’s values. However, it doesn’t and shouldn’t be looking overly promotional. It needs to be subtly nestled somewhere between the relevance and engagement potential. Once you have their interest, it will be much easier to gather the details, establish and nurture relationships, and start working on converting the leads into customers.

2. Optimize your website for search engines

Of course, while the content is “the king”, content creation is just a part of the job. To work in your favor, content on your website needs to be optimized for search engines as well. Together with other aspects and elements that make the website as a whole. For example, proper keyword research and implementation will allow you to bring your website closer to the audience through search engines. And, there is a lot of other parts like metadata, titles, and links that will help you with this.

SEO is, by far, the best way to improve your website traffic and capture potential customers’ attention. So it shouldn’t be taken lightly. The final step is to use conversion rate optimization software to gather valuable information about how to improve your lead generation strategies.

3. Optimize for user experience (UX)

If you want both visitors and search engines to value your website, it needs to perform well. Besides the loading speeds, there are other factors that can affect its performance in its entirety. From image optimization to your hosting provider to navigation, everything can affect the overall user experience.

For example, make sure you calibrate the server processing time with caching options. Or, speed up the larger websites with code minification. If your website is built on WordPress, the choice of a theme and plugins can also affect the outcome. Besides these more technical aspects, there is also the question of the overall experience. You will need clear and intuitive navigation, for example, to allow your visitors to easily find the wanted information. Even the choice of a font and color palette for a website is one of the factors that affect the user experience.

4. Make your website mobile-friendly

To optimize a website for lead generation it’s important to take different devices into consideration. Chances are, most of your online traffic today is probably coming from mobile users. Disregarding this fact means you will be certainly missing a lot of opportunities. Once, it might be enough to create websites for desktops only. But, nowadays, a variety of mobile devices are taking over the market. As a solution, the mobile-first approach and responsive design are the way to go. Not only it will allow your website to display correctly on screens of all sizes, but the search engines like Google favor this.

5. Create simple forms

One of the ways to improve lead generation and boost web lead conversions is to make your forms simple but effective forms. The greater number of fields in forms can actually get you much information. But the fact that it further complicates the process makes them rather annoying. Make them simple and ask only for essential information to avoid further frictions with your potential customers. Focus on gathering contacts and establishing relationships. The necessary information will come along.

6. Use basic Call-To-Action

Make the visiting experience more pleasant by using a simple and carefully weighed CTA. When it comes to CTA, it’s necessary to find the right balance between usefulness and timing. First, more than one CTA per page can be distracting and confusing. Second, if you manage to personalize them, you can actually improve your lead generation and conversion rates considerably.

7. Offer Click To Call and Callback options

Using innovative solutions like Click To Call and Callback widgets can help you with your lead generation. When people have a quick option to get in touch or schedule a call, they will more likely use it. It will make the most out of your website traffic and extend the possibilities of your customer support. Both are essential for generating quality leads and establishing relationships.

8. Have a live chat option

Another option is that can be used separately, or in combination with previous examples, is the live chat. By increasing the interactivity of your website, your visitors will have additional means to find their answers. Also, chatbots can help you gather plenty of useful information, from technical to behavioral. While, simultaneously, giving you a better allocation of resources, by not having to have agents on stand-by all the time.

9. Be careful with popups

Popups are a bit of a controversy. While they are a great way to generate leads, one of the most effective, they do have a major flaw. Visitors, in most cases, don’t like them because they are often invasive and disrupting. Also, Google doesn’t like them too, so you need to be careful about how to time and implement them. One great example of this would be the implementation of exit popups on your website.

10. Don’t forget social proof

Finally, providing social proof on a website is a great way to optimize your website for lead generation. Whether you are engaged actively on social media, or you have great reviews on a variety of websites, including yours, it won’t matter if visitors don’t see it. That’s why it’s desirable to include different types of testimonials on your website. Basically, any type of social proof can help you gain more trust and credibility.