The benefits of using marketing automation

Today, people are always on the go. We constantly think about lots of things, and our attention spans are very short. So, for any marketing campaign to succeed, people need to be engaged at key times. Although manually doing things will get you there in some cases, the process will be time-consuming and tiring. On the other hand, automation makes it easy. And that’s just one of the benefits of using marketing automation. We’ve got plenty of them to come.

Now, we all know that you want to dive right into the benefits and find out if it will help you to drive traffic to your website or not. However, to learn why you should use marketing automation, you first need to understand it. So, let’s deal with the basics before we progress.

What is marketing automation?

As you can figure out from the name, marketing automation is a tool that helps with turning manual processes into automated systems. So, people only need to set up a stream of things that need to be done and let the software do its’ thing. The best thing about it is that there are plenty of use cases for it.

For example, the software can automatically send out email campaigns to all of your subscribers. You predefine specific triggers, sit back and enjoy. And the results are real. So, with it, you can save effort, time, and money. But, let’s talk about results.

Laptop showing marketing statistics.
If you automate your marketing efforts, you have more chances for having a successful campaign.

According to research, automated emails have higher open rates and produce nearly double click-through rates. On top of that, with them, you get the potential for generating almost 300% more revenue than with average promotional emails. And when you put it like that, it doesn’t come as a surprise that marketing automation is so popular these days.

Of course, these tools do come in all kinds of shapes and sizes. So, you can do a lot more than simple email marketing with them. Larger brands usually opt for software that has all the bells and whistles included. However, a small company doesn’t need all of those. Therefore, make sure to analyze your goals and pick only the features you actually need. This way, you won’t be overwhelmed, and you’ll be able to concentrate on your work.

Now, you understand what marketing automation is and how it works. So, we can dive into the benefits of using it.

Time savings

Marketers love to say that their work is right in the sweet spot between business and art. And that’s not far away from the truth. If you manage to leverage and utilize the tools to make your busy work easier, you’ll have a lot more time to do what you do the best. Yes, we’re talking about creating revolutionary content and strategies that will bring your business to the top of the charts.

And there’s a reason why we start the benefits of using marketing automation with time savings. Here, they bring a lot to the table. What once took days now takes hours, and hours are reduced to minutes. You don’t need to waste your time on redundant tasks. It’s much better to use it for solving problems such as increasing conversion rates on your website. And now you can do that.

You’ll spend your money more effectively

We’ve all heard about time is money. And if you’re saving time with automation, you must also be saving money, right? Well, of course. Your marketing budget will be freed from all the labor costs, so you’ll get a chance to invest it wherever you think it should go. Therefore, not only your mind will be liberated, but also your funds.

Four men at a table talking about the benefits of using marketing automation.
One of the benefits of using marketing automation is that you’ll have more funds to invest in your campaign.

The only thing you’ll have to think about is where to spend it. You can choose to invest it in distributing your message, pay premiums for elite talents, or go with one of the hundreds of other options. It’s completely your choice. However, one is for certain. If you implement marketing automation correctly, you’ll achieve a positive ROI no matter what.

Scalability

When your initial marketing efforts start showing the results, you’ll encounter a problem. Whichever marketing stack you’re currently using won’t cut it anymore. So, in a scenario where your business is growing at such a pace, there are only two things you can do:

  • Dance your celebratory dance
  • Invest in a marketing automation system that will be able to support your growth

The first thing will cost you nothing. But the second one will set the foundations for years of future growth. So, you’ll need to find a solution that will match your company’s long-term vision. Only with all the elements in place, you’ll be able to engage and retain existing customers while getting new ones at the same time.

Your marketing and sales teams will work better together

The sales team is always on the neck of the marketing team for getting them new leads. On the other hand, marketing loves to punish sales for losing the leads they worked very hard to get. It’s a symbiosis like no other. Luckily, marketing automation can quickly strengthen the relationship between the teams.

Man writing on a whiteboard.
Your sales and marketing teams will be able to work a lot better together.

Things are simple when you think about them. The more people marketing can reach, the more leads they’ll create. Therefore, they’ll give sales a lot more chances to close the deals. The productivity will be increased, and everyone will be happy because of that. It’s a win-win-win if you want it. Marketing, sales, and leadership all win.

The success of a campaign can be easily measured.

In the world we live in, data is everything. Companies that produce marketing automation software are well aware of that. So, every solution has some way of tracking and reporting on results. Some of the top-of-the-line examples can even give you a forecast of what kind of results you can expect from your call marketing automation based on the data they dispose of.

So, all in all, the benefits of using marketing automation are plentiful. If your business is still using email blasters or CRM platforms, you need to think about what you are missing. If you want regained hours, lower costs, wider reach, and more success, it’s time to turn to automation.

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